Since its inception in 2011, Keepsake the Label has celebrated the art of dressing up, with a directional approach to traditional evening wear.
With designs that are found at the intersection of romance and modern sophistication, Keepsake delivers a trend-led aesthetic influenced by couture.
The Keepsake girl is constantly surrounding herself with beautiful things. She is forever on the go.
Effortless; in the moment but never flustered. Romantic at heart, she remains a strong female.
Unafraid to stand out; she is elegant but never ostentatious.



Keepsake has a generational quality within its collection, offering a diverse selection of silhouettes,
both modest and confident with a sense of luxury. The Keepsake woman is polished refined, thoughtful, and feminine. 
We strive to dress her for moments that matter elevate her to the woman she dreams of being.